Heading into this year's World Tour that will take place in May at the NDSM terrain in Amsterdam, Kenza & Ruben, our very own 3X3 Leaders have developed another cool clothing line. Among other things, this time they designed a varsity jacket and scarf. According to Kenza, they use the clothing to show the outside world who they are and what they think is cool. “This is us,” she says.
'It fits perfectly with the campaign towards the World Tour, where 'self expression' is central. 'Self expression is also about how you dare to express yourself and present yourself to others. That you can be who you want to be,' says Ruben as head designer. 'Clothing can help you do that or can convey a certain message.'
